Read “Newslettering” on Scribd

Newslettering: Creating Effective Newsletters With Love

Scribd picked up my eBook! Ok, getting published by Scribd is like getting picked up by youTube, but here it is anyway, for your viewing pleasure. (BTW, Scribd is great for any PDF file sharing, try it out!).

Thanks for all the positive feedback about “Newslettering”, I’m glad some of you have enjoyed it.

One of the things I talk about in “Newslettering” is the importance of being yourself and finding your own voice.

I just read Hugh McLeod’s manifesto on “How to Be Creative” (download pdf here) at ChangeThis. Hugh is a back-of-business-card cartoonist (I know, didn’t know there was a market, right?), blogger at gapingvoid.com, and recently wrote a book about creativity.

His advice about finding your creative voice is this:

“Put your whole self into it, and you will find your true voice. Hold back and you wonʼt. Itʼs that simple.”

Check out his other thoughts about creativity, he’s got some good ones.

Newslettering: Creating Effective Newsletters With Love

Friends, I’d like you to meet my first eBook!

Newslettering: Creating Effective Newsletters With Love

Download “Newslettering” here. (in some browsers, right-click to save)

When I joined Youth With A Mission in 2002, I realized that one of my most important tasks, though not in the “missionary” job description, was communicating with friends, family and supporters about what I was up to. Because partnerships were essential – in finances, prayer, and encouragement – communication was also essential.

Though many dread this kind of communication, as a public speaker and graphic designer by trade I enjoyed creating newsletters and other forms of communication.

This 30-page eBook is my attempt at sharing what I’ve learned through my experience of creating newsletters, as well as my study on the subject of communication and many conversations with friends and supporters.

YWAMers and missionaries, this was written for you, I hope you find it helpful.

It’s free, so read it, share it, reproduce it, trash it, whatever. I hope it’s value for you is far more than the price.

Download “Newslettering” here.

With love,

Brent

My first eBook ships tomorrow!

Maybe a year ago or so I discovered the ebook. I’ve loved how Seth Godin has been giving his ideas away via the ebook for a while and David DuChemin’s ebooks about photography are inspiring and helpful. Ebooks are a low-cost, fast, efficient way to share ideas. They can also look really amazing. And now anyone can be an author. All this made me want to be an author and make an ebook, dang it!

Also, seeing as we’re transitioning out of full-time work with YWAM, I wanted to compile some of the things I’ve learned over the past few years, and share a gift to those I’ve worked with.

One of the big things I’ve learned over the past 8 years is the importance of communication. Not only inter-personal, but also mass communication. Ever since my first high school missions trip I’ve been writing newsletters to my friends and family to tell them what I’m up to and invite them to be part of it. I’ve loved it.

So my first eBook will be about the art of writing newsletters. It’s written specifically for YWAMers, missionaries and anyone in the “newslettering” biz.

It will be available for free download on my blog. I hope that you will enjoy it and benefit from it. See you tomorrow.

The Art of NOT Checking Your Email

Yesterday I tried a little experiment: I checked my email inbox precisely ONCE, just once in the entire day! Of course my curiosity nearly got the best of me at times, “Imagine what new and exciting or urgent emails could be waiting for me right now!” But I refused to crack, and checked and responded to all my emails once late in the day.

Now you might not be like me, maybe you’re content hopping online once a month, good for you. But if you are like me, and find yourself jumping at the arrival of every new email (or keeping a constant watch on your Facebook or Twitter), then you might appreciate the book I’m reading right now.

I’m currently reading a book that I’ve avoided for years: The 4-Hour Work Week. The reason I avoided it for so long? The cover. I didn’t care to read another “get rich quick and live the good life” book, because I know those schemes usually don’t work, and I, in fact, enjoy working. But I’ve jumped into it and repented of my judgments of the book. It’s turning into one the more influential books I’ve read. Tim Ferriss has great insights on lifestyle design and productivity.

“(Email consumption and production) is the greatest single interruption in the modern world.”

Currently I’m reading about working efficiently and effectively by eliminating interruptions and distractions while working. Tim states that it can take 45 minutes to re-focus on a major task after interruptions, and that 28% of our 9-5 work day is spent with such interruptions. So he introduced me to the idea of “batching”, the idea of letting emails pile up so that you can tackle them all in one batch at a set time in the day instead of letting each new email interrupt your work flow.

So yesterday I tried it. I shut down my email program completely (I had earlier turned of the “you have new mail” notification sound), and waited to check emails till late in the day. I discovered that the world didn’t stop turning, and in fact I only had a couple really important emails to respond to anyway.

If you’re often getting distracted by your emails, you may want to try this experiment as well. Turn off the email notifications, shut down Mail or Outlook, and set a time to check your emails today. You might find yourself being less stressed, more productive, or, as in my case yesterday, being more present for your family.

PS If you haven’t read this article on overcoming multi-tasking yet, check it out!

My Ode to the Margin

Margins are the most under-estimated spaces on a page. I often find myself figuring out, my attempts to maximize each sheet of paper, exactly how close to the edge of a page my printer will print. I try to eliminate margins. Most all of us concern ourselves more with the content than the space around it.

In graphic design, the “white space” on the page is as important as the colored space. In public speaking, silent pauses can be more important for your audience than the things you say. Silent space forces you to think, to reflect. Margins give emphasis to the content that is there.

silent space

A few years ago I was without a car for a month, giving me the opportunity to take the 20 minute walk to and from work each day. This “margin” time gave me a chance to take a deep breath, enjoy some sunshine, and reflect on the day. This silent space became the favorite part of my day, and cut against my natural grain of packing as much activity into each day as possible.

A couple weeks ago my work responsibilities came to an end. That combined with the late arrival of our daughter, gave Anna and I three amazing unexpected days in the margin, in between two significant seasons of life to relax, connect, and gain some perspective.

Enjoy some time in the margins. Whether you have three minutes or three months to do it, enjoy the space, and don’t be afraid to “waste” some valuable paper real estate.

Thanks to Chris for introducing me the the “margin” as a metaphor for life.

The “Olivia Photostream” begins

Tomorrow will mark one week as a father. Olivia has already brought us more joy than we could have imagined, while at the same time bringing us to the end of ourselves on a daily basis. I had never understood what an enormous undertaking parenting is. But we’re loving every minute of it.

Olivia's Many Faces

I’ve always been amazed at how many pictures some parents take of their kids, it reminds me of Zoolander (don’t you realize, every look is the same!). But now being a parent myself, I’m starting to understand. Maybe parents take lots of pics because kids are just so dang cute, or it might be because it’s impossible in one photo to capture the wonder, joy and hope that is contained in each little life. A picture may say 1000 words, but 1000 pictures can’t hope to capture all the personality and beauty of our little Olivia.

Meet Olivia Brooke